According geekwire, Americans spend approximately 162 minutes on their mobile device per day. Having a mobile app for your company is an advantage being that you will be ahead of the game compared to your competitors. Before building a mobile and or web app for your business, it is essential that your business’s objectives are clear on how your business will utilize the app.
Creating apps for your business promotes customer engagement. The benefit of a mobile channel is being able to engage with customers by location, in real-time and with profile information. With an effective business, your business can turn engaged app users into loyal customers. For example, you can create your app so that your potential customers can purchase products and services directly from your app.
Your mobile app can act as a tool for customer service and support. An app will make it simpler for customers to keep in touch with your business. Mobile apps at the small business level are rare these days and creating an app for your small business will help you to be ahead of your competitors.
Be one of the first small businesses in your neighborhood to provide a mobile app for your customers!
Making it simpler and more efficient for your customers to get in touch with your company and offering them tools to make their life easier while using your products or services can be a great reason to develop a mobile app. Wells Fargo even has a banking app in which customers are able to:
• Deposit checks with a supported mobile device
• View check and deposit images
• Transfer funds
• Send and receive money by email address or mobile number
• View bank account balance
• Utilize GPS for directions to ATMs
• Get quick access to Sign On screen
Mobile apps come into play when it comes to promotions! Your mobile app can offer coupons to customers based on location. With your mobile app, you will be notified of the customers who are close to your location and be able to send out a coupon. If the client is notified by their mobile device that your business is offering coupon while passing your store then the likelihood of having them come to your store increases.
A mobile app should be considered especially if you are selling your products and or services online. Mobile applications give your customers the option to purchase products or services from their mobile devices. Clients will be able to store your business’s app on their phone, meaning that your business can spend less time printing cards. Businesses now use digital cards!
Overall, there are several benefits of having a mobile application for your business. The most significant benefits include increasing customer engagement and providing another channel to access your online site. An app will also allow your business to collect information about your customer through analyzing their user’s profile and interaction with the app.
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~Global 1 Consulting, LLC
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